They're only £1 apiece or £6 for 11.
From the campaign:
First, thank you so much for clicking on my project.
This Kickstarter is to see if there is a market for budget 28mm fantasy football players, recoup some costs and promote forthcoming miniatures.
I make these in my kitchen currently and am having great fun. A few people have asked for a miniature and I thought I'd give this a go :)
The price includes postage and packaging; it really is the best i can do it for,having spent out on materials. The object here isn't making my fortune - it's to get started in this business.