From the post:
With all of its intrigues, battles, and betrayals, Game of Thrones: The Iron Throne allows you and your friends to transform your board game night into something very much like an episode of HBO's Game of Thrones. You have the requisite struggles for power. You have conflicts at all turns. You have opportunities for peaceful negotiations… and some of these may actually result in truces. Of course, many more will invariably end with betrayal and a knife stuck in someone's back.
And to further ground your struggles within the world of Game of Thrones, The Iron Throne invests each of its leaders and character cards with abilities that evoke the show's themes and events. What's more, the collections of these abilities define the game's Houses, and when you play The Iron Throne, you're not just trying to rule Westeros as some generic collection of tokens and abilities, you're representing the Starks, Lannisters, Baratheons, Tyrells, or Targaryens.