From the announcement:
Grab your blaster and race to the nearest battle station. Our long-range scanners have detected enemy movement. The first battles of Star Wars™: Legion are nearly here!
The Star Wars: Legion Core Set is slated to arrive at retailers on March 22nd, and you can celebrate your entry into the Star Wars galaxy's greatest ground battles by participating in the Star Wars: Legion Launch Weekend.
Scheduled from March 22nd – 25th, and with activities running all weekend long, the Launch Weekend offers you and your friends a great chance to pick up your Core Set and dive into it alongside other enthusiastic players. Assemble your models, paint a figure or two, and fight your first battles. Participate in any or all of three distinct activites—a Step-by-Step Build & Play, Challenge Duels, and a Painting Contest.
Enjoy one or more of these activities. Win commemorative prizes. And bring a friend—the Star Wars: Legion Launch Weekend is the perfect time to start building your local play group!