From the announcement:
Fantasy Flight Games is excited to announce two Organized Play kits to support the release of the Runewars Miniatures Game! Launch Kits and Escalation Kits are now available for pre-order by specialty retailers. United States retailers should contact our sales team by Thursday, February 23rd 23:59 CST (Central Standard Time) to place their pre-orders for Runewars Miniatures Game Launch Kits and Escalation Kits. If you are a retailer outside of the United States, please contact your local distributor for more information on how your store can pre-order Runewars Miniatures Game Launch Kits and Escalation Kits.