From the announcement:
A Game of Thrones: The Card Game is a Living Card Game® of deadly encounters and cunning plots in Westeros for two to six players. We’ll explore gameplay and the eight unique factions in a series of in-depth previews, but today, we present an interview with Nate French, the lead designer of A Game of Thrones: The Card Game Second Edition. Here, he answers some questions about the second edition and gives you a taste of what’s to come in future previews!
Why are you relaunching the game with a new edition?
The short answer is that A Game of Thrones: The Card Game is a great game with a strong player community, and we want to keep the game around for the long haul. The first edition has been in print for more than a dozen years, and it was really starting to show its age. As we discussed the possibilities, it became more and more evident that a new edition was the best way to go for the continued longevity of the game.