From the announcement:
Retailers: Apply by November 15th to take advantage of a unique opportunity to make your store a hub of excitement for Star Wars: X-Wing™ Miniatures Game!
Due to a slight delay at the factory, the second wave of X-Wing expansions won’t be available until February. Fortunately, we were able to airship a limited number of these new expansion packs in order to make them available for a special preview event.
FFG’s Kessel Run preview event is an exclusive X-Wing tournament taking place December 14 – 16, and a limited number of retailers will have a chance to participate. This exclusive event will provide players their first opportunity to see some of their favorite new starships in action!