From the announcement:
The pre-orders for Essen Spiel pick up will be available until the end of the next week 12/10. You can order your game by contacting us at firstname.lastname@example.org or by visiting our online shop.
Pre-order now your copy with 30% discount just for Essen Spiel. Our new game Hoyuk will be available. Game price at 35 EU and pack price at 50 EU (including the game, Hoyuk sleeves and the Obstacles Expansion! The designer of the game Pierre Canuel will be also there all days of the fair demoing the game for all of you.