From the contest:
Have you coveted the limited edition Gen Con Roll For It!, but promptly thrown yourself into a pit of despair because you aren’t going to the convention? Let us lift your spirits! You can now enter to win a copy to hug and squeeze and name George. You could probably play it too.
If you need to refresh your memory regarding this game’s awesomeness, please visit our blog. Otherwise, good luck, because this is the only way to get the game without going to Gen Con!