From the announcement:
Dream Pod 9 is now accepting pre-orders for the NuCoal Army Box with an expected shipping date of November 5th. This is an excellent way to get started with Heavy Gear Blitz.
This box set includes everything a player needs to build and play a NuCoal Army right out of the box. Includes a Strike Squad, a Fire Support Squad, a digest format of the Field Manual (Rulebook), and a download coupon for an e-book copy of Perfect Storm: the NuCoal Field Guide (Army List).