From the website:
The race to escape Earth has begun! With the world's nations in decline, powerful corporations now stand as humanity's last hope. Take the reins of one such corporation, as CEO, and venture out into space. With your mission in hand; build ships, collect resources, research technologies, survive the dangers of space exploration, and, while ticket sales hold steady, preserve the human race. Remember to stay a step ahead of competing corporations, which can use slick marketing campaigns and 10 cent tchotchkes to buy the loyalty of the people you just saved from certain doom!