From the release:
First 250 sets price will be 19.50usd. Marketing price is 35.50usd. When the 250 sets sold out, the price will go back to the marketing price.
Soul Reaper is the spiritual leader of the Dark Army ,has the ability to summon the undead souls .
His Magic wand has extraordinary power . He is the Bloodlust Tyrant ‘s Right-hand man