From their site:
Hippidy Hop Hop Hippidy Hop Hop...Easter's on it's way....It is that time of year and what better critter to release than our good friend the Easter Bunny? Mr. Des turned the concept art for us very quickly as a favor and then Mr. Dave Summers did a fantastic job on bringing the concept to life in the sculpt on a short turn-time as well. We went with a fun classical Easter Bunny with a fantasy vibe so he could fit right in with the other critters in our ranges. Throw in a a big favor from our production facility (and Jess rocking his paintjob on a moments notice) and the Easter Bunny is here and ready for shipping out around the world. Whew!