I mean, if you're gonna have a game called Cthulhu Wars, it should have Cthulhu in it, after all.
From the preview:
Some raw test shots in resin, but couldn't wait to share the Great Old One himself. Absolutely amazing work from concept to sculpture! Standing over 7 inches tall, this figure is the precious of our game, but he is not alone, there will be dozens of other equally impressive creatures.