CMON Restructures Distribution Channels And Announces Universal MAPP
Lots of distribution news coming out lately. Must be the season for it. This time around, it’s CMON updating who they will be using as distributors for their games, as well as announcing a universal MAPP policy for their games.
From the announcement:
Today, May 24, CMON, Inc. announced it has adopted a unilateral Minimum Advertised Pricing Policy (MAPP) that will go into effect on June 1, 2017. Along with the new policy, CMON has restructured its existing hobby distribution network in the U.S. effective immediately. By unilaterally imposing restrictions on minimum prices advertised by CMON’s new distribution network and retail partners, CMON products’ perceived value in the customers’ eyes will be enhanced, which is in the best interest of consumers and CMON’s partners.
With the adoption of the unilateral MAPP, CMON has restructured their U.S. hobby distribution network to ensure efficient and effective distribution of their products to consumers in accordance with the new policy. As of May 24, 2017, the current hobby distributors CMON is working with include Alliance Game Distributors., ACD Distribution, and Peachstate Hobby Distribution (PHD).
The CMON MAPP will only apply to CMON branded products within the U.S., and products with a Minimum Advertised Price will appear on the current MAPP price list hosted on CMON.com. Adherence to the MAPP is non-negotiable for CMON product resellers, and will be strictly enforced by CMON to ensure the CMON brand maintains a high value in the consumer mindshare.
A copy of the CMON MAPP will be available at CMON.com/mapp and the CMON MAPP price list will be available at CMON.com/mapp_prices.