From the post:
While capable of mounting offensive assaults, House Lannister’s Halberdiers excel in defensive formations and positions, particularly when protecting ranged units against determined cavalry assaults. Only the most insane cavalry commander would contemplate a frontal assault against such dangerous weapons with their long reach. They will hit the battlefield when A Song of Ice and Fire: Tabletop Miniatures Game launches on Kickstarter in July 2017.
Miniatures depicted are 3D renders.