From the announcement:
The call to war has been sounded, and on July 25 at 3:00pm EST, A Song of Ice and Fire: Tabletop Miniatures Game (ASOIF:TMG) from CMON and Dark Sword Miniatures, Inc, launches on Kickstarter. Based on the hit novels by George R.R. Martin, ASOIF:TMG will let fans experience their favorite characters and the world they live in like never before.
The War of the Five Kings began with the death of King Robert I in 298 AL. Westeros was plunged into chaos as different noble Houses, each with their own claim to the crown, fought to place their leader on the Iron Throne. Few families have more history and more reason to fight in the War of the Five Kings than the Starks and the Lannisters.