From the post:
Become the most respected Syndicate Leader in all of Temperance Town by collecting the most Respect Points.
How do you do that?
In Hooch The Card game you use Payroll characters and Crew Cards to plan attacks on rival Store Fronts and on enemy characters.
There are nine Criminal Syndicate Decks and the Hooch base game provides 4 of those decks; the other five will be available through stretch goals and add-ons.