From the announcement:
COMING SPRING 2015!
In the long winters between raiding seasons, warriors keep their intellect sharp through games of wits and chance. Ragnar, Rollo, Floki and even the Earl challenge each other to this game of stone placement filled with tactics and subtle maneuvering for victory.
In Jarl: The Vikings Tile Laying Game, players move their warriors (tiles) around the board and flip them over after each move. Each tile’s side shows a different movement profile. If you end your movement in a square occupied by an opponent’s tile, you capture that tile. Capture your opponent’s Jarl to win!