From the Kickstarter:
Bowties is a drinking card game you can play at parties, bars, or just about any social event. While friends and guests mingle, eat, or enjoy other festivities, the rules are always in effect. Each player is given a card with a unique rule that indicates when they have to drink, but the catch is that no one knows what their own rule is!
The campaign is up and running now. They're about 1/3 of the way to their goal with still 29 days left to go.