Battlefront to take over distribution of Dust Tactics/Warfare

By Polar_Bear
In Alternate History
May 2nd, 2013
16 Comments
768 Views

Battlefront will now be your place to get Dust Tactics and Dust Warfare.

From the announcement:

Dust Studio today announced that Battlefront Miniatures will become its publishing and distribution partner for the Dust Tactics and Dust Warfare miniatures game lines. Fantasy Flight Games, Dust Studio’s current publishing partner for those games, will transition sales and marketing activity to Battlefront Miniatures on June 1st, 2013.

“Dust has had a wonderful few years, during which we have seen the game’s community grow exponentially,” said Dust creator Paolo Parente. “Both Dust Studio and Fantasy Flight Games have evolved
significantly during our relationship, and we now mutually feel that we are both better served by moving in new directions. Christian (CEO of Fantasy Flight Games) and I have known each other for many years, and I can say that this decision is a truly amicable one.”

Added John-Paul Brisigotti, CEO of Battlefront Group, “we are very excited by the Dust universe, and although it is a first for us to be distributing a product other than our own, the fit with our business model made this partnership something we could not resist. During the last few years, we have been moving into new avenues to expand the breadth of products the group offers, and we see DUST as another one of these ranges.”

“We’ve been fortunate to distribute Dust Tactics since its debut at GEN CON 2010, and we’re very proud of our development work on Dust Warfare,” said Christian T. Petersen, CEO of Fantasy Flight Games (FFG). “The last year, however, as FFG experienced phenomenal growth across many of our publishing categories, it became clear that Paolo and the Dust games would be better served by a partner who specializes in the unique business of miniature games. We’re confident that Paolo’s partner choice in Battlefront Miniatures is a
strong one, and we wish nothing but the best to them, to Paolo, and to the fantastic Dust fan community.”

Starting June 1st, Battlefront Miniatures will begin soliciting and distributing all new products for Dust Tactics and Dust Warfare. FFG will ship all of its previously solicited new products prior to that date, and FFG will continue to exclusively sell all current Dust Tactics and Dust Warfare items while its inventories last. While FFG will support the Dust Tactics and Dust Warfare regionals events in May and June 2013, all future marketing and organized play for the games will be handled by Battlefront Miniatures, including the scheduled GEN CON 2013 tournaments.

About Dust Studio:
Dust Studio Limited is a Hong Kong–based company that creates and manufactures the Dust Tactics miniatures line, as well as model kits and scenery together with various books and comic books about the Dust universe. For more information, visit www.dust-models.com

About Battlefront Miniatures:
Battlefront Miniatures Limited is a New Zealand–based company that created Flames of War, the WWII miniature game. Battlefront publishes the world’s premier tabletop gaming magazine Wargames Illustrated, and owns Gale Force Nine, the leading manufacturer of game accessories. For more information, visit Battlefront’s website at www.flamesofwar.com.

About Fantasy Flight Games:
Roseville, Minnesota’s Fantasy Flight Games is a publisher of board, card, miniatures, and roleplaying games. Founded in 1995 by Christian T. Petersen, Fantasy Flight Games has published hundreds of successful titles, including licensed products based on A Game of Thrones, The Lord of the Rings, and Star Wars, as well as many original board games such as Twilight Imperium, Arkham Horror, and Descent: Journeys in the Dark. For more information, contact FFG’s Anton Torres at [email protected]

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  • PanzerKraken

    Imagine this means the prices will be going up on Dust stuff now.

    • blkdymnd

      That would be up to Paolo and Dust Games, they set the prices, not the distributor.

      • PanzerKraken

        They set the MSRP, but what the distributor does wholesale is not the same thing.

        Battlefront gives retailers very low discounts and also restricts what they can sell their products for unlike FFG which has it’s products distributed through other channels that offer wide array of discounts. Lot of stores dropped Battlefront products because they were restricting the amount of discount they could sell the products at, why most stores only offer around 10-15% discounts on the product. While FFG products are offered through pretty much any distributor with no restrictions on retailers, hence Dust products being sold for 30-40% off retail at many popular sites.

        Lot of popular stores that bought FFG stock from common big name distributors that offered big incentives to purchasing will now have to purchase all the product from a single source, most of which they never bought from. Retailers could combine their store orders previously for Dust along with everything else and get bigger discounts, now they will be having to place orders for Dust from a separate distributor. Less discounts, and perhaps extra shipping charges.

        Retailers are going to be forced to stop offering as deep of discounts on the Dust product line. And will be pretty big change if Battlefront restricts discounts as they have with their other products.

  • Gallahad

    What? Nooooo!

  • HiveStar

    Taking bets on how quickly and horribly this will kill the IP….

    • blkdymnd

      I’m unclear how it would damage either IP’s?

      • HiveStar

        Just watch.

        • blkdymnd

          Umm… ok

  • KelRiever

    I know people out there somewhere must be playing Dust Tactics.

    For me, though, I have never seen it purchased, much less played, anywhere.

    • blkdymnd

      It’s like Malifaux, Infinity, etc. I have never seen those played anywhere, but I know they have a decent following. We have about 8-10 Dust players here in Washington locally, Arizona has a big group, Sacramento, Portland. It’s bigger in different markets. Battlefront will allow this to be way more accessible globally, which FFG never was able to do. Hopefully they’ll market it well also. Both Tactics and Warfare are great games respectively.

  • Grim6

    I was into AT-43, so I can’t help but feel some sense of deja vu.

    On the other hand, I would love 15mm Dust Warfare that I could mix with my “FoW Open Fire!” set. I’d definitely buy that.

    • Everyone loves a Mash-Up!

      Im not a 15mm fan – but imagine the possibilities now with All is Quiet on the Western Front!

  • fattdex

    From Dust’s Oliver Zamfirescu on facebook:

    Hi everyone,
    this is what happens sometimes when you get out of the office for a few hours: you have too many messages to read when you get back! Now that the DUST has settled (good one right?), I’m going to jump in and try to answer all the questions you have asked.

    First of all, I read ALL your concerns about us working with a new partner, Battlefront. It has made me very happy to see that some of you would be so concerned: it means that you care and so you must like what we make. So we must do some things right, otherwise you wouldn’t care. Right?

    Onto details now:
    Dust Tactics and Dust Warfare miniatures are not going to change scale. Period. We have a TON of things planned, and as Paolo mentioned a few weeks ago we are already working on the miniatures that will be released in 2015… And I still have a pretty good idea of what’s happening after that. So no worries here. You’re stuck with us FOR YEARS.

    Also as Paolo said recently, 15 mm (1/100 scale) is something we both love. Do we want to do something in this scale? Yes. When? I don’t know. What shape / form / etc? No idea yet.
    Well, I have a few ideas actually, but they are just that: ideas. In my twisted mind only. Yet.
    Will this one day mean the end of the 30 mm (1/48 scale)? NO. We have so many things we want to share with you. We are always trying to increase the quality of our miniatures and are not done trying. Believe me the last thing we want to do is to stop.

    I think it’s also important to explain that the decision to change partner was mutual. Many people don’t believe it when this is said but in this case it’s true. It is quite difficult to explain, so you kinda have to take my word for it. One company wanted to focus on its core activities. The other one wanted to continue to grow, discover new horizons. There are no hard feelings, there’s no fight. It was time for a change and we’re all certain here that it’s a change for the better.

    Of course Paolo, Vincent and I are very attached to Dust Tactics. It’s our baby. The game we have been wanting to make for years and years. I think the first time I heard Paolo talk about it was in late 2000 or early 2001. So, yes, we care a lot about it. But that doesn’t mean we don’t care about Dust Warfare as well. I don’t know where some of you got the idea that we didn’t care. There is absolutely NO WAY we’re going to abandon Warfare players. We’re going to do everything we can to make the transition from one team to another go as smoothly as possible. I hope there won’t be any delays and that Warfare fans will be able to enjoy new units as quickly as possible after their release. Whatever happens, please believe that Dust Warfare is very important for the whole Studio and that it will have our support for a long time. As the title of the announcement says, Battlefront is to take over distribution of Dust Tactics and Dust Warfare. No one thinks about abandoning anything. We’re just changing how things will be distributed. Of course some things are going to change as Dust Warfare was a licensed game. But again we all think it will be for the better.

    About prices: recently Paolo explained quite frankly that there would be a price increase this year. There are many explanations to this, and NONE are linked to us teaming with Battlefront. Plastic is more expensive. Paper is more expensive. Manufacturing is more expensive. Shipping is more expensive. Just to name a few. Even with the price increase, I still think that we offer a very affordable range of games and miniatures at a very competitive price. Sure that’s just my opinion.
    I know some will find that our products are always too expensive. That’s the problem with miniature gaming: you always find it too expensive. I’ve been collecting miniatures for the past 28 years, and they were already too expensive then. But when I see what we offer I’m very comfortable with the price we have. I don’t want to compare with anything our competitors do, it’s useless. But if you honestly look at what we do, I think you will agree with me.

    And at last I would like to talk a little about what’s coming. We have GREAT stuff to be released in the next few months. We have AMAZING models coming up. Much awaited units are going to join your armies and I’m quite certain you’re gonna love them. The changes are not going to change this in any way: if you already like our miniatures, you won’t be disappointed. And if you like our games you will continue to enjoy them for many years to come.

    Happy gaming to all,

    Olivier.

  • rsreston

    Hey, this Battlefront company is the one that makes Flames of War, owns Gale Force Nine and publishes Wargames Illustrated – this doesn’t seem that bad 🙂

    • grimbergen

      and let’s not forget, they hosted TGN for free for a while when Zac was experiencing major hosting problems before the CMON transition.

  • wildger

    To be honest, I am very glad that there is a change. The way that FFG markets the product really dig deep into players’ pocket. Time will tell whether Battlefront is better or worse.