From the campaign:
B-Horror is the first Tabletop RPG where dying is part of the strategy.
Do you remember those horror flicks that gave you nightmares as a child and made you laugh as an adult? This is your chance to get revenge on those monsters and kick them in their plastic butts.
Don’t get me wrong. You will be ripped apart, gutted out, your limbs chopped or even eaten alive before you have enough Script Points to defeat the monster.
The Kickstarter campaign's up and running now. It's set to go for another 14 days.