There's a reason Gen Con is one of the most exciting gaming conventions held anywhere in the world. Game companies have lots to show off in terms of new games for sale and even just previews of ones they'll have soon. Asmodee is certainly a big one in terms of companies that'll be at the show. They've posted up a little bit about what they plan to have while there.
The Asmodee booth (#1627) will be huge. There will be over 40 demo tables to try out their various games, signing opportunities with some of the designers/artists (Antoine Bauza, Bruno Cathala, John Kovalic, Cedrick Chaboussit, Bruno Faidutti, Vincent Dutrait, and Richard Borg) during the show, and, of course, games for sale. You can pick up a copy of Mysterium, Barony, More Cash More Guns, Discoveries, Ryu, Takenoko Chibis, Starfighter, Queen’s Architect, and The Artisans of Naqala Five Tribes Expansion.
They will also have loads of events (57 combined tourneys and "learn to play" sessions). So if you like any of their games, there's a chance there's some sort of event for you.