If you are and want to make a pre-order, you might just get it for free.
From the announcement:
Going to Salute at Excel in London 20 April? Amera is pleased to announce the first countdown special offer for their trade stand there. They will refund the cost of every 10th preorder received and paid for upfront for collection at Salute. So no postage charges, chance for you to browse the whole range at www.amera.co.uk preorder and have a 1 in 10 chance of the order being free!