From the announcement:
Six brand new releases, two dozen big deals, free worldwide shipping and a fantastic cyber event. All of this begins now and will continue over the next week plus as the Alternative Armies mega Black Friday Event! Ending 9am GMT Tuesday 28th November. You will want to see this and read the details. It's huge! Get your supplies for the winter wargame season from among our thousands of miniatures and more. Our biggest event of the year. Click through. Thanks.