From the website:
Me- "Oh, go on and put up some pictures"
Marketing Guy- 'But the models aren't quite done and these are just test shots"
Me- "Oh, go ahead and put up some pictures
Marketing Guy- Should we show a picture of the Creepy Mother too?
Me- "No not yet"
Marketing guy- "What about their background?"
Me- "Well, how about this great bit of fiction form Skye? We can talk about the Hole later...."
"Ok, but its not a complete picture and people want to know more about the rules..."
Me- I left to paint some more models for tonight's playtest.