From their anouncement:
Print, Publish and sell your product all in one place! …. The only service that can offer your products to 400+ Retail Game outlets!
There is a new game distributor on the scene unlike anything you have encountered before. Introducing Adventure Game Source, the worlds only game distributor that can offer your Indie Board Games, Card Games, Rule Books, RPG's and more! There are other companies offering Indie products out there. But, they only offer them for direct sales to gamers and usually in PDF format. For the first time ever Adventure Game Source can offer Indie Game Designer and Small Publisher products in high quality printed format at wholesale discount to retail game outlets as well as direct to customers without the risk or capital outlay of thousands of dollars for conventional print runs.