From the announcement:
Every year for the Black Friday Sale, we print off one of everything new that will be photographed and put on the store. This year, we decided we don't want to put that stuff away! So we're raffling off almost everything in the NEW category of the store!
Every dollar you spend in the store between 12/10 and 12/18 will get you a ticket, and on 12/19 (Dusty's Birthday) we'll draw for the lucky customer who gets everything. That's right, it's packed in a box, waiting for you!