They've made their funding goal already, so it's stretch goals for the next 29 days.
From the campaign:
Heroes Wanted is a tactical board game for 1-5 superhero hopefuls, attempting to fulfill their dreams of becoming a member of Zeta City’s exclusive crime fighting super team: The Champions of Zeta City. Each time you play, you will create a unique superhero comprised of two hero cards. You will then choose a scenario and face a different villain (or villains), but the objective remains the same: gaining as much fame as possible by KO’ing minions, completing headlines, and thwarting the villain. At the end of each game, the superhero with the most fame is the winner and joins the prestigious ranks of The Champions of Zeta City.