From the announcement:
Acheson Creations' "Great Deals not in Kickstarter" sale runs through September 28. Everything on our website will be 20% off, and 40% off for our 14/7 Club Members.
Some customers don’t like Kickstarters, here is your chance to get special pricing on some of our newest releases from recent Kickstarter campaigns - and everything else too.
Join Our 14/7 Club and receive 40% off of list prices for the sale, then 20% off everything in the store after the sale is over - plus 50% on selected 14/7 products.