It's a cliche that gamers can get overly worked up when telling others about their RPG character. But, in this instance, it's a good thing. Privateer Press wants to hear about your Iron Kingdoms RPG character. You could win some awesome stuff.
From the post:
TELL US ABOUT YOUR CHARACTER!
No, really, we mean it! We want to know all about your Iron Kingdoms RPG character. And more important, we want the whole world to know because they’ll be determining the final list of most-favorite characters for our Nightmare Empire character contest. One of them could be created by YOU.