If you don't manage to win the video game the first time around, you can just reset and go in with better info and do better the next time. The same holds true in real life on Kickstarter. If a campaign's not going well, you can reset, relaunch, and hopefully do better the next time. That's the case with Galaktus Games and Green Hell: The Board Game. They've relaunched on Kickstarter and have already made it over their funding goal.
From the campaign:
As I mentioned, the game's over its funding goal with 16 days left to go.