Every month, Games Workshop releases a new, exclusive miniature and coin to their Games Workshop stores. This month, it's a new Ork mini for 40k. Go and show your WAAAGH!! with pride.
From the post:
We all know that the 10th month of the year is usually Orktober, but those greenskins never play by the rules, and this September they’re coming to take over your local Warhammer store. You’ll be able to show your dedication to your Warboss with this incredible Orks coin.*