Skip to content

Big Changes to Asmodee's North American Distribution Channels

A bit more into the nitty-gritty of the gaming industry here. But considering how many games and products Asmodee distributes, this might be a big change in how your game store gets its games. Asmodee is ending their partnership with Alliance Game Distributors and will now be working with ACD Distribution.

About the move:

In a series of moves that upends the hobby game distribution landscape in the U.S., Asmodee USA is becoming a full distributor, selling direct to retailers in all channels and carrying non-exclusive lines, and switching its sub-distributor relationship from Alliance Game Distributors to ACD Distribution, the company is announcing at GAMA Expo on Tuesday.  This model is similar to the role Asmodee plays in 18 markets worldwide, including France, the UK, and recently in Canada, where it acquired Lion Rampant Distribution last August (see "Asmodee Acquires North American Distributor").

Asmodee’s current exclusive contract with Alliance Game Distributors expires on June 30, Asmodee Head of North American Distribution Andre Kieren explained to ICv2 in an interview, leading to the implementation date for the new distribution model on July 1, 2020.

Source