From the post:
Time again for a catch up with our Head of Product Design, Paul Sawyer, trying his best to answer your questions and reveal juicy insider information about our Doctor Who range. Over to you, Paul…
Q.When you research characters to release, approx how long before the initial design commission to the product reaching our shelves? What was the first figure(s) you commissioned for the range?
How long is a piece of string really? It depends on a lot of variables – the speed of the designer, the accuracy of the designer, whether we have to go back and have several rounds of alterations before they go to the BBC for approval. Some stuff comes through, and you think, wow! I’ll just submit it to the BBC now, but the majority of sculpts go through two or three rounds before I’m happy with it. It doesn’t go to the BBC unless I think it’s good enough. At that point we are in the hands of the BBC for approval which similarly has a variable timescale involved.