Roolex. Versachee. Sorny. Magnetbox. The world of counterfeiting might seem funny at the outset, but it’s a real issue in the world. And as the gaming industry has expanded, the chance for scammers to make some quick money on cheap, knock-off versions of popular titles is certainly there. ICv2 recently sat down with execs at Asmodee, one of the biggest gaming companies out there, and asked them about what effects counterfeiting has had on them, and on the industry, in general.
From the interview:
Earlier this fall, we visited the Roseville, Minnesota headquarters of game giant Asmodee North America and conducted a series of interviews with Asmodee North America CEO Christian Petersen and Asmodee CMO Steve Horvath. In this interview on the exploding problem of counterfeiting in the games business, we talked about the size of the problem, the impacts, and the dangers.