From their announcement:
This is a family card game, fast and easy to learn, still quite challenging as more and more games are played. Kids will be attracted by brilliant colours and well known characters like Santa Claus, Reindeer Rudolph, Elf, Snowman, and at the same time they will learn to stay focused on their goal, avoiding giving points to the other players. Even adults will have fun with this game, with more variants to keep a higher difficulty.
Game Mechanics/Design and Artwork by Paper make iT !