An open (video) letter to GW

By tgn_admin
In News
Jun 6th, 2011
52 Comments
527 Views

Matthew from MiniWarGaming has posted a fairly reasonable and interesting open letter to Games Workshop on the MiiWarGaming website.

  • It is interesting that GW fans are starting to say enough is enough.

    If I was him, that video would have been, “why we will be pushing other games from now on..”

    I really dont understand why people still buy, besides “I have soooo much money invested in this game..”

    I also dont understand how anyone who doesnt have a full time job can afford to start playing 40k/Fantasy

    • Zac

      I really dont understand why people still buy

      Because they have a substantial investment in the game(s) already and all their friends play 40K and/or WFB.

      • Because there is nothing wrong with the game itself and it has an awesome fluff?
        Because I can go to almost every country in this world and find players?

        • Zac

          Lots of players? <ding ding>.
          Awesome fluff? <ding ding>
          Nothing wrong with the game? <Bzzzz> ๐Ÿ˜‰

          Sorry but 40K doesn’t have very good rules. I love the background and I love the fluff for my Orks but it is really a drag to play and the game really shows its roots. There are much, much better rules to play and the industry as a whole has, in terms of gameplay, shot past GW to produce some really innovative and fun games.

  • keltheos

    There’s this concept called ‘delay of gratification’ where people save up money over time for things they want. Trips, cars, GW armies. It can and does happen. The days of someone who doesn’t have plenty of loose $$ lying around walking into a store and walking out with a full 2000 point army are gone, but it is very possible to get an army, even with a low-paying job.

    • Dead Kennedy

      GW has published dozens of articles in the last decade about buying armies bit-by-bit, like the “Tale of Four Gamers”. They want it to be a big part of your monthly “general hobby budget”, and competes with things like movies, game consoles, etc. The hardcore player will always spend a lot on GW products out of that budget, but now its getting harder to compare. Spending 100 bucks (Canadian) on 30 Empire Soldiers is a major investment when you make around 1000-1500 Canadian dollars a month (as I have for years)…. and that’s for a core choice. It’s a science of stringing you and your bank account along, and keeping you in the GW monohobby.

      • keltheos

        Yup. They are a business, after all.

  • zeno

    Its about time that people put their foot down when it comes to GW.
    I personally gave them up years ago. They make awsome minis but really crappy rules.

    And btw I think its hilarious that they’re filming this with him standing in front of a wall full of Privateer Press products ๐Ÿ™‚

    • General Hobbs

      What is ironic about that is PP’s stuff is just as expensive as GW’s.

      • jyggdrasil

        No, it isn’t. At least not in Australia.

        • Lucas Blackwolf

          Plus a little over thirty pounds gets you started with a box at PP.

      • Debatable, you also need less to play.

        However PP is a company that LOVES you as a customer and listens to your concerns.

        Have a rule question? Get an OFFICIAL answer!

        They also playtest their rules! MADNESS!

      • Though he never comments about GW being too costly, or any other company costing less. just business practices. Thing like the starter sets and a person’s start up cost were all from a new buyer perspective and how it could be improved. He even mentioned what you get in a GW start is a great deal. Its just a new buyer not knowing this, only sees that initial cost, not its value.

        • Lucas Blackwolf

          And that’s the buyer’s fault? Or poor marketing?

          • Poor marketing. Which is his complaint from what I heard.

      • zeno

        Hell yeah!
        But its a company that know how to treat their customers.
        And they actually playtest their products…

      • Zac

        What is ironic about that is PPโ€™s stuff is just as expensive as GWโ€™s.

        No it isn’t.

        PP sells some single figures for $10 US. Solos are sometimes $12 – 16. I picked up a single 40K figure for $22.

        My Cryx army was enormous (220 points) and huge and wasn’t a fraction of the cost of my 40K Ork army.

        Knock PP for the stuff they do do wrong but they don’t overprice their figures.

        • PanzerKraken

          It varies greatly, GW’s biggest issue is the size of the armies which makes it generally cost so much more than a WM/Hordes army. Single figures GW is usually more expensive, especially the finecast nonsense now. But then when we get to the plastic kits, the value per figure is quite excellent and better than what many others are doing. You also have stuff like the incredibly expensive calvary figs for WM/Hordes where a full unit of them costs are incredibly high. The new giant war engines releases are also pretty crazy high with prices of $85 for a single model when a similar sized model from GW in it’s plastic line is far cheaper and many times a bigger a model as well with many extra parts to play with.

          But GW prices are pretty awkward all over the place with some great deals on some things, and then complete rip offs that make no sense for what you get. PP figs though also have pretty varied price ranges though they are more consistent on their pricing that seem to match the costs of the material needs of the component.

          But again the major difference is the size of army and what need to be put into them. Even big WM/Hordes armies are usually still much smaller than a regular 40k/fantasy army and sadly GW keeps pushing up the point values of their games it seems.

      • Killraven

        Yes, there are other companies out there whose product is just as expensive as Games Workshop’s. However, none of them have the sales volume that GW does, so they at least have some excuse for it other than gouging.

  • Dead Kennedy

    Fantastic and well spoken response to GW. Counter insanity with sane, reasonable criticism. I certainly listened up, and commend Matthew for having the guts to share his thoughts on video.

  • darkendlight

    I found the video interesting and quite professional in its handling of the issues. I would be surprised if it has any real affect on how GW does business. GW is not going to change until they are forced to or they see a benefit to. I did find it funny he had the whole discussion in front of the PP display.

  • PanzerKraken

    One of the best videos that really gets down to the real truth of the matter instead of so much of the ridiculous online whining that goes on. Excellent video!

  • I think whether you agree with his points (as I happen to) or not this was a very professional video. The most noteworthy aspect being that it has actual constructive criticism with actual suggestions. This is definitely not a rant which is quite refreshing. Kudos Matt!

    One concern I see beyond this is whether GW has the flexibility to even try to institute some of these changes (assuming someone important enough would ever see this or take it seriously). As a publicly traded company and a considerably larger entity than its competitors, GW will doubtless have a more significant bureaucracy to manage.

    One other thing I’ll add is though I agree with the majority of what Matthew has presented, I don’t think that the now ritualistic annual price “rage” is just people complaining. There was a time when I would have agreed. Recently the increases have been by such a large margin, that I don’t think those complaining can just be written off.

    Oh well, regardless, great effort! Thanks, Mini Wargaming!

  • This open video was really well made. Matt says succinctly what people have been thinking – it’s like he read my mind! I have been, unfortunately, priced out of the GW market – the tipping point of value for money was reached last summer.

    I feel so much better about not having to pay attention to the GW hype/cost around its new releases. Letting go of the huge imbalances in their rules too, feels good!!

  • Sejanus

    The video may have made a couple of good points but I wouldnt praise a jitter cam as looking professional.
    Also the top gun shirt…really?

    I suspect GW is getting a decent giggle though brief from this if they hear about it.
    Here you have a guy running an online shop that if it turns 500 thousand a year in sales would only amount to a fraction of a percentage point of sales of the company.

    The choice to film in front of Privateer Press products is somewhat odd at best. It doesn’t really show a dedication as he professes in the video to loving the GW stuff.

    Yes there are choices. Yes GW is likely aware of them…but really if anyone feels they are going to tell a global company the size of GW what to do from Southern Ontario or anyplace else…well good luck with that.

    Bottom line is if everyone would get on board and do what no one is actually saying…which is boycott a product…only then would there be a legit impact felt.

    Besides….look on the bright side…alot of great gaming options out there…..treat yourself…try something that actually does cover right, or has over watch to name just a couple of options.

    You might be shocked how great some of the games are when you step into the daylight.

    Happy trails gamers!

    • 4tonmantis

      This assumes he is actually genuinely addressing this to GW.. I would propose that he is in fact promoting PP in an extremely passive aggressive manner. While I think GW is a pack of idiots, I believe this video is aimed at other people (namely the community) and is in a non-subtle way saying “don’t buy GW, buy PP”. I mean.. everyone and their cousin knows how to e-mail GW.. why support circulation in the community unless you’re hiding another message behind the guise of the “greater good”. At no point does he present GW with anything they’ve not heard.. so clearly this is aimed at others who might be swayed when presented with the combination of facts as it is presented in the contents of this video.

      All of that being said.. from a business standpoint, GW can rot in the Warp for all I care. I despise them on a level that doesn’t really make sense to me for their business practices. From the standpoint of their products? GW had a wonderfully rich universe built for them a long time ago. They’ve been riding on that for a long time. While I enjoy the character of the game and that grim and dark look at the future they have brought.. it’s essentially the same grim and dark future that it has been for quite some time. The rules are starting to change and the army lists are evolving to make more sense for the scale of warfare (at the level we’re meant to believe a 40k battle is).

      The inclusion of flying units is a major facepalm. People whined and moaned about Forgeworld rules in the shop I played in back in Virginia.. but the thing that always pissed me off about that is that Forgeworld brings the dynamics of a mechanized force or one that involves aeronautics. The simple idea that a battle.. ANY battle in the future would not allow the option for some form of air support? Give me a flippin break.. But.. these changes and even the changes of the look of the models.. they don’t evolve the actual world. There have been events that have happened but the Tau are still trying to conquer the universe with campfire songs, the Eldar are still David Bowie with weird organic weapons, and Space Marines.. well.. they’re still Space Marines.. hell, even the Emperor is STILL the Emperor.

      Abaddon went on another crusade and a few major characters died a planet or two got destroyed but you know what? Chaos sucks now, orks have an identity crisis, and imperial guard are .. well.. they’re .. they’re IG.. (kinda hard to screw that one up except by making them cheaper and more deadly). GW themselves are in fact in a stalemate with themselves. They keep trying to re-define who they are and what they’re going to do but the fact is, they’re tripping over their own feet. All the meanwhile, we have guys like the one in this video who take advantage of this fact to promote other systems. GW has it coming.. it’s their own fault and this isn’t the first shot or the last, but it’s significant because of what it is.

      • 4tonmantis

        I apologize for the above block of text.. the formatting doesn’t seem to have carried over :/

    • shiny

      I thought the way he essentially gave GW a loving stroke everytime he made a contrary point a little annoying, and the general statements as to how GW made wargaming possible etc was a load of rubbish, but if the people at GW need a verbal BJ in order to even listen then his tactic is sound.

      But the presnetation in front of the PP wall was excellent – people do play it and it is something that players can easily find opponents for. I gave up on it, but more for personal reasons and disagreement with the rules assumptions. BEAUTIFUL minis, though. I played Cryx and loved the look to the point I considered keeping the minis just to ‘Ogle the Evil’.

      Sejanus makes an excellent point, though: get out into the light and the world really is filled with cool games. Huge market share does not a great game make.

      • Sejanus

        Thanks for the kind word. ๐Ÿ™‚

  • Zombie_Taco

    it would be nice if this went viral and all other retailers and hobby stores produced a video like this to GW

    keep it professional and reasonable and maybe GW will take note.

  • Some good points made.

    The most significant for the industry is the caution to GW that trying to control the market through attempts at modern mercantilism won’t work and in the long run isn’t going to be healthy for their company. Is he right? I think so, but only time will tell. GW is the biggest of the hobby game company and has been around for a very long time. They may be strong enough that they just don’t notice the effects of poor choices. When you’re at the top it’s hard to imagine you don’t know what you’re doing… and maybe they do. Only time will tell.

    The most significant point to the community is less energy spent on internet rage and more on finding ways to help yourselves. At this point in time, I don’t think anyone could believe GW is going to change their policies because people get angry on the internet. Let them eat cake and all that.

    So it’s pretty simple: if you want to play it: play it. If you want to buy it: buy it.

    If you like GW games but feel the minis aren’t worth the cost then buy used or buy other company minis: there are lots to chose from. You don’t have to use their minis for their games.

    If you like GW minis but don’t like their games then find another game to play with the minis: there are lots to chose from.

    Don’t like the games or the minis? Even more reason not to complain… easy to find something else you will like.

    Like the games & the minis but don’t like the prices or policies and want to change them? You can’t. Accept it and move on. If many others feel the same and GW feels it affecting them then maybe they’ll change, maybe they won’t. I suspect if they do notice people complaining about prices their reaction is likely ‘look how much they want our products”. Complaining about prices won’t make them scared- it is a reassurance that they are wanted. The numbers are what they’ll be paying attention to.

  • shiny

    I’m glad to see that the responses to GW and their ongoing practices are now leaving the arena of ‘customers bitching’ (which is easy for GW to ignore) to reasoned statements and arguments made by the people who have to justify selling the products (which while something they will likely still ignore, they do at their peril).

    I have had strongly negative feelings towards GW for at least 15 years now, based on their reps attitudes and business practices in the mid ’90s. From all I can see they have continued to get worse, not better, and their behaviour continues to be justified by the sense that they aren’t going to be affected, no matter how badly they treat their customers.

    Videos like this indicate to me that this is going to change.

  • msoong

    I liked his comparison of GW to GM in the car market. GM was also thought to be “too big to fail”, then looked what happened? Many here commented that complaints from small guys like customers and retailers are not going to change think in a “large” company. Folks, GW really isn’;t that large in the scheme of things, their continued disregard of their customer will catch up with them very quickly…

  • marshallney

    A rubbish video, merely trotting out poorly thought through requests for GW to not do things he doesn’t like and pretty patronising with it. I’m sure that after all their years in business GW do know their business. You might not like it but that doesn’t make it wrong or bad.

    BTW msoong he doesn’t compare GW to GM he compares them to Ford. I honestly couldn’t understand what point he was trying to make here. It was rambling and irrelevant. GW are comparable to neither Ford or GM in any way which helps to understand this situation or their business.

  • Sisyphus

    Two weeks ago, I walked into a GW store here in Japan. I scouted out what I wanted and walked in a week later. Everything had gone up 20%. A box of Eldar Guardians, US$50 now. The new DE wych character, $30. Ummm? Rubbish… enough. I sighed, shook my head and walked out… the first time I’ve ever done it. GW marketing worked for me.

    • Veritas

      Exactly, GW games here in Japan are something only those people in upper income brackets can really afford to get into.

      Although, I’ve been thinking lately that there IS a method behind GW’s madness. I mean, most people who start wargaming get started with a GW game, right? It’s been that way for ages. Now, with the prices the way they are it takes a signifacnt commitment to build an army for a GW game. That level of monetary commitment to their system(s) could cause customers to be less likely to want to try, let alone invest in, another system. The cost of that original game is so high that it inhibits customers from spending on a second system. In other words, GW’s high prices are themselves a method of market control. If that makes any sense to anyone other than me. ^.^;

  • leonmallett

    Since I agree with his points, I have embedded the video in one of my blogs.

    Now, I know that not everyone agrees with Matt’s points, or indeed the delivery (a misguided criticism since Matt is not apparently a professional film-maker), but I encourage anyone who does agree with the points and does not take issue with the delivery to forwrd the video in some way – make sone noise as it were.

  • Lord Abaddon of Wormwood

    In a way it really doesn’t matter if GW look at this or not – the community is. Not just us but others – and it will spread. If this gives one in three GW customers a reason to pause before making the next buy and ask them self “am I getting a product that is market value?” ” I am valued as a customer/consumer?” – it’s these moments that will be the start of the thousand paper cuts.

    I like the sculpts (in general) of GW over PP. I like the game style of PP any day but their vibe just rubs me the wrong way. I am very luck that I have this site and others (+ Boardgame Geek) to give me my release.

    Lord Abaddon of Wormwood

  • Repeter

    If you keep buying GW products, you should only be angry at yourself. Simple.

    Sejanus is right. The mini-gaming world is rich and full of wonderful games that won’t drain your wallet (as fast!). GW can’t touch a lot of the other systems as far as rules and creativity: Infinity, MERCS, Anima Tactics, Pulp City–I could go on and on…

  • kevinj4

    Interesting video and even more interesting talk back. I wonder if Matt chose to be in front of PP material to advertise the competition or because his store doesn’t have a full display of GW material?

    To start, I play Warhammer Fantasy and a few of their smaller games (Blood Bowl, Space Hulk). I try my best to keep the company politics from my enjoyment of games that I’ve been playing for about 20 years.

    However, times are changing.

    GW seems to be going through an identity crisis as they are alienating older players while making entry into the hobby too expensive for younger players. I run my own company (nothing to do with gaming) and have seen this pattern before.

    The money grab
    A manufacturer will hike up the prices for product and make it more difficult for distributors(i.e. stores). They will lose some volume in sales but it will also weaken the stores who rely too much on one product.
    The “restructure”
    In a year or so, GW will announce that the distribution chain is not working and pull back so that people can only buy directly from GW. I don’t think that there is a coincidence that they recently set up their distribution in the US near a courier hub. Though many stores won’t admit it, GW is a huge pull into their stores. People may come in and buy other games but the GW displays seem to take up a lot of the space and attracts attention.

    Without GW, I think we will see many of our stores close. I’m not saying that GW has the best games or minis. What I am saying is that it is the most consistant sales item in these stores. Replacing it with a number of alternative games will lend to fragmenting inventory and a larger investment in stock to try to compete.

    Bottom line is that our hobby is changing. Though very cool, it is hard to find a new player that is willing to dedicate themself to a single game – let alone a game that costs hundreds of dollars to just start playing. We seem to be in an age of unique skirmish games with entry points of about $50-100 (very similar to the pricing of video games). The great thing about these minis is that, if you get bored with the new game system, you can use these minis in the next system you try.

    There are amazing miniatures being put out by the “hobby artist” who can sell them at conventions and online. They can be used as proxies to whatever game system you enjoy playing. The important thing is to look around great sites like this one and explore what is out there.

    Bottom line is GW and the other gaming companies aren’t democracies. The only vote we get is with our money so spend it wisely.

    • Zac

      I donโ€™t think that there is a coincidence that they recently set up their distribution in the US near a courier hub.

      They set it near a courier hub because they use that courier for all their North American shipments. Nothing sinister there ๐Ÿ™‚

      • kevinj4

        LOL – quite right.

        I didn’t intend to imply any of the things GW is doing is sinister. The are conducting business and I feel they are positioning themselves to make the most money while reducing competition.

        GW is not a charity and I find it hard to believe that it is run by idiots. My point is that there must be a reason for what they have done and we will find out those reasons soon.

        Is this good for gamers? I don’t know. Is this good for GW business? Time will tell.

        We just have to stop thinking of GW as a friend who cares about what we think and see them as the business they are.

        • Zac

          GW is not a charity and I find it hard to believe that it is run by idiots.

          It is a huge multi-national operation and at least its operations staff know their business because they can produce and distribute a huge amount of miniatures across the planet.

          They don’t appear to have the first understanding of PR and marketing though and the company clearly, based n public statements of its managers, thinks that it can crank prices with no net effect on their bottom-line.

          The issue is whether they are ultimately wrong in that regard.

    • ImaginaryWars

      In a year or so, GW will announce that
      the distribution chain is not working
      and pull back so that people can only
      buy directly from GW. I donโ€™t think
      that there is a coincidence that they
      recently set up their distribution in
      the US near a courier hub.

      The only catch with this outlook is that GW is the only distributor of its products for Canada (back in the mid-to-late nineties, Berkely Distr & Alliance Games …and one other distributor took GW to court when GW tried to be the sole supplier for the USA as well), so whereas I do think the general idea sounds feasible, I think it’s a highly unlikely scenario.

      As for sinister, as you agree in another reply, yeah I don’t think so. As a distributor, GW is generally downright awesome: most orders are delivered to stores within 24 hours of when the store placed the order–and those deliveries are done free of charge; whenever something is defective or damaged in shipping, GW replaces them without hassle and their fill rates–the switch over to finecast[TM] notwithstanding–reliably hover around 98% (ie: you get almost absolutely everything you order every time you order).

      In comparison, Alliance games usually has about 50-70% of what they carry for GW stock available at any one time…sometimes a little lower. (I think Alliance carries about 80-90% of the entire GW line–if you want the “Mighty Empires” campaign box/rules/system, for instance…well, Alliance doesn’t carry it.) Alliance, not that it’s their fault, also gives a discount 10% lower than the discount when dealing direct with GW; and shipping times from Alliance are neither free nor as fast as GW. (I’m not saying Alliance is bad, I’m just pointing out some of the challenges inherent in doing business with them–and there are pluses…they’re just harder to quantify Alliance’s GW product service versus GW’s product service….if you catch my drift.)

      Business to business, GW generally “gets it”–yet despite all these points for GW, all they show is that while Workshop understands businesses, it exposes how they fall short on grasping their customers: as a distributor, GW does a bang-up job, but as a maker of fun hobbies for all, they’re skirting the shoals of failure. All that needs to happen (if you will) is for the public to realise that the emperor is wearing no clothes.

  • Lparigi34

    Maybe, just maybe, GW is profiting from a “baby-boomer-like” effect.

    I started into GW madness some 10 years ago, by then I saw gamers only spending what they could, but they grew both in age and income and kept on spending money on the game. Currently most of them literally can spend whatever they wish, not a hiccup in their bank accounts, so who cares for the higher prices.

    Also, I see a tendency of less newcomers, specially in the last two years (I’ve seen NO new players trying WH in the mentioned time frame); they run away from higher prices and play other games that are a lot cheaper but offer the same amount of satisfaction (card games, other miniature games like FoW or Dust).

    I believe that when the current mid-age GW customer base grows older an lose interest in gaming (do this really happens?), well, the following is somehow obvious.

    • Sejanus

      Very well said.

  • Sejanus

    I really have to take a moment and thank everyone for their comments on this item.

    One thing that is standing out to me is how mature and rational most of the comments are. Not the usual online ranting tripe we are so often subjected to…kudos to one and all. ๐Ÿ™‚

    As for speculating what GW is doing or plotting as it were. A friend and I have been discussing this somewhat at length and agree..(with him having a solid business expertise and me having media savvy and background)..that GW is positioning for a large move in the next 12 months or so.

    The next step will be for them to make it tougher still for bricks and mortar shops to carry all of the lines. To be fair we hav already seen a smattering of that over the years on Forge World and Historicals.

    Essentially what has happened at GW is fairly straightforward.

    They started seeing an MSRP as their full wholesale pricing No longer content to see items go out the warehouse doors at a 40% reduction…they want the full bore if you will.
    Would it be surprising to see the paints, finecast, and more specialized models clawed back so only GW can provide them…nope not really.

    GW has said recently that its model of customer retention and spending is $2000 in the first year, $1000 in the second and $500 in the third then drop off. It seems fairly obvious if they can get the full pocket of spending on those numbers without losing out to wholesale reductions…they will squeeze that little bit more they seem to want.

    What does need to be pointed out though is that they are not working in a gaming vacuum. With an ever growing variety of options, they will likely see in about 18 months to a year that they might need to tweak those intents (if they are in fact legit)

    My advice would be..beware retailers….GW is coming for you. You could almost say it is their war of paying you back for them “freeloading on the backs” of independants who promoted their product and grew their lines in out of the way places as well. Rather ironic when you think about it.

    • dburton

      If GW did indeed try to cut back on product, and only allow very basic items to be sold in stores it would be the ultimate example of cutting off your nose to spite your face (I think thats the analogy). Any sane businessman would simply say, sorry guys, you didnt buy that stuff here, take it down the road, table space is for people who purchase items in store. The ONLY reason GW is as large as it is and can get away with the stuff they get away with is because of B&M stores and their support for the players. Take away little tommys playground and little tommy will find something new to play with.

      Can I see GW trying this tactic? Definately. Even if GW opened a shop in most of the “major” cities in the U.S., it would not circumvent the loss of revenue by the multitude of shops that couldnt/wouldnt carry the product. GW needs to learn this is the U.S. and we simply do not work the same way the U.K does. The country is larger with the population far more spread out.

      Interesting note is that GW is now cutting off advance notices of products as well. No more lead time in product in the hopes to move current items sitting on retailers shelves. Read this as an attempt at GW to try to sell little tommy that extra Land Raider before tempting him with a whole new army coming down the pipe.

      My thoughts are that GW are starting to notice less of growth in their profits than they once did and are trying to scramble to get back to where they were. Am I saying they’re losing money? No. Am I saying they lost money this year? No. But I would bet that their analysts looked at the numbers and didnt see the numbers they expected and now they are trying to make moves to correct this.

      Im curious if their move to cut off advance notice has anything to do with Mantic and their Fantasy and now upcoming Sci Fi range. Perhaps Mantic is making a bigger impact on GW sales than first thought.

      On a note, the $2000, $1000, $500 model. Are you kidding me? 2k disposable income for one single hobby? Hell, 2k disposable income for ALL hobbies combined? Thats insane to base a business model on any kid having that much money to throw at anything in a single year. Crazy.

      • Sejanus

        Great reply. As for the 2000, 1000, and 500…thats what their internals say they calculate a spending profile for a new “target consumer” which can surely be taken as little tommy and pals.

        As for the relative sanity of such a company…well that’s for others to ponder.

        I feel that the time is ripe for Mantic, Privateer Press and a host of others to really make a mark for themselves. Sadly had Rackham not imploded it would have been a key moment for them.

    • Arthak

      You are missing one part of the puzzle… I work in a southern hemisphere retailer that stocks GW products, we were the ones that had to take into account stores like Maelstrom in our price ranges, working at the minimum possible so prices didn’t were that expensive over the Maelstrom ones. A couple of months before the embargo GW notified us a change in their shipping policy, not with months in advance, more like:’this is my new order’ and GW answered: OK but now you need to add a 20% increase in costs cause you are paying for shipping. Now they are changing their policies again. I’m very frustrated with GW, as the only advance notice I ever got of policies change was when they changed their bank account.

      I’m supposed, now that Maelstrom is out of the picture, to increase my prices a 40%? Not fair to our customers neither to us. I don’t know what will happen I’m guessing it’s time to think in a different job.

  • usiandrew

    One thing he got wrong. GW did NOT lose sales when they pulled their images. He needs to check their sales figures. They actually made more money in the months following from their own online store.

    • Zac

      I believe that what he said was that his own sales went down.