Mantic metal price rise

By tgn_admin
In Fantasy
Jun 1st, 2011
24 Comments
534 Views

Mantic Games is raising the price of their metal figures.

From their website:

As is becoming increasingly aware in the hobby community, the price of the metal that is used to cast our beloved miniatures is going up. Some decided to switch to a cheaper material and raise their prices, whilst others try to absorb it. We’ve been doing the latter and, whilst we have switched some metal over to Plastic Resin such as the new Wraiths, this simply is not possible with all the metals we have. Because of this, whilst we’ve been absorbing the increasing prices to the best of our ability, it is with regret that we have to raise the prices of our metal sets.

The good news is that this price increase is not happening until the 21st June, so there is still time to get the sets you want and, of course, the price of our plastics remains the same (affordable), the price of our rulebook remains the same (it’s free!) and the price of our army lists also remain the same (they’re free too!) – this really is only because we have too!

  • This is leading me to believe that we’ll never get plastic Elven Palace Guard sets, and that’s killing me.

    Still, at least now I can get a bunch more Wraiths for cheap.

  • Borzag

    “Some decided to switch to a cheaper material and raise their prices…”

    Nice dig ther boys 🙂

  • legionaires

    I give them credit for being up front about it. Metal is expensive right now. I’m not playing fantasy games right now but I will keep them in mind.

  • evil_tendencies

    Wow, a game company decides it has to make a business decision to keep up with costs and inflation, and no one gets bent out of shape? Where are all the ranting, nerd-rage comments about evil empires? The declarations of quitting the game? The conspiracy theories about trying to price gamers out of the market?

    • Zac

      Wow, a game company decides it has to make a business decision to keep up with costs and inflation, and no one gets bent out of shape

      See below… 😉

    • Psychotic Storm

      Hey at least its not their annual price rise that is above inflation and material costs that happens anyway, just because and without explanation.

      other companies raise their prises too, its their attitude towards their customers, the perceived value between their product and its cost that mainly influences how people will respond to it.

  • Zombie_Taco

    hmmm. didn’t they release a video about how they are not raising prices and now AGAIN they are raising prices.

    Their s* talking is actually very juvenile. we get it your the saint of fantasy wargaming your humility is godlike. Even though the Soul Reapers are overpriced and they price it that way to bleed off some of GW consumers who do not want to buy the overpriced Blood knights. yup that’s fair.

    but their Rulebook and Army books are still free and as they say “this really is only because we have too!” meaning if we charged for that, NO ONE WOULD BUY IT! and they know it! LOL!

    Mantic’s attitude keeps me from liking them (and the quality of most of their models) GW’s attitude sucks but Mantic comes off as a ‘small-man big-mouth’ mentality.

    • Zac

      hmmm. didn’t they release a video about how they are not raising prices and now AGAIN they are raising prices.

      Not raising prices at some point in the past does not mean that they are not going to raise them ever.

    • Longbow

      Wow. I didn’t get that at all. I’m no fanboy (I don’t have any Mantic stuff at all) but I quite like the honesty and humour that Mantic often displays. I think their prices are fine. More than fine, in fact. I just don’t like the factions and/or sculpts they have released so far.

      If by some twist of fate, other manufacturers drop their prices, I’m sure Mantic will too. This is simple commercial competition. Goods are (ideally) priced to what the market will bear, after all. And they do need to make a profit. As long as they’re priced competitively compared to the competition, why complain?

      As to soul reapers being overpriced… compared to what and based on what?

      • Zombie_Taco

        Let me back up a bit, I don’t want to come off as some flaming troll. I am not a GW fanboy.

        I just do not like arrogance and one-upsemship (with words only and not deeds), and this is Mantics primary selling method. Look at the announcement –

        “We are raising prices, but LOOK over here they are doing it and they are an evil corporation and we are not, so our price increase is a good thing”

        Look, let your pricing and your product do the speaking for you. Yes prices will increases. Everyone’s dollars are hurting. But really, company trolling is still trolling. I wonder at their mentality and professionalism. Be honest be professional and respect will follow. Stooping down to the anti-Gw internet trolls is simply ugly, it hurts the whole gaming community – we need to be adults.

        And yes competition is a good thing I hope it pricks GW’s butt a bit. Keeps them in reality.

        As to the soul reapers value, the overpriced is due to quality. Of course I know this is very subjective. I think you will see those prices drop when GW puts out a plastic Blood Dragon kit for $25 (the current price of the Chaos Horsemen) and of course I know the price is subject to the market, blood dragons are insanely priced and the soul reapers are marked up to reflect that there is some room for profit. Sometimes I feel that Mantic tries to make it seem they price things fairly and in reality this shows that they do as everyone else does (which is fine).

        • “We are raising prices, but LOOK over here they are doing it and they are an evil corporation and we are not, so our price increase is a good thing”

          Aren’t you being just a tad too dramatic?

          • Veritas

            I kind of side with the Taco on this one. Mantic spends faaar too much time tooting their own horn and taking digs at GW in their communications. If you’ve got a quality product let it speak for itself. The mud slinging is too much gaming politics.

          • antenociti

            “cheaper material, higher price” is also kinda naive – resin has higher production costs, so go figure.

            what i’ve always wondered about the new GW stuff is if it was re-mastered so that the higher detail, that can be captured in resin and is lost in metal, was actually done. Seems little point moving to resin unless you are going to take advantage of one of its core aspects, which is an order of magnitude better detail.

          • Zac

            It might be useful if GW gave specifics or some inkling of what they did but they seem to be more happy to shovel out the marketing hyperbole instead.

            I can’t imagine that GW has done anything that is labour intensive. Its not how they work. But I suspect it will be some time before we find out any details if we do at all

    • but their Rulebook and Army books are still free and as they say “this really is only because we have too!” meaning if we charged for that, NO ONE WOULD BUY IT! and they know it! LOL!

      They mean that the metal price rise is because they have to, not that the rules are free for that reason.

  • Darsc Zacal

    The Soul Reapers are hybrid miniatures based on the resin/plastic Revenant Knights, but with metal parts to make them unique. Unfortunately that also makes them more expensive. That’s the same reason the Abyssal Dwarfs are more expensive than their original Dwarfs.

    Mantic recently released new wraiths cast in resin/plastic, they are half the price of the metal wraiths Mantic released last year.

    That VAT price increase at the beginning of the year was a tax increase that affected ALL companies based in the UK, it affected Mantic, it affected GW. It was an unwelcome, but understandable price rise.

    Changing from expensive metal casting, to cheaper resin casting, and then raising prices substantially, is not an understandable action to a great many people.

  • Will B

    They should stop with the not-so-subtle digs at GW (who’s success they are riding on the back of – why else are they timing their army releases to match GW?) and spend their resources improving the quality of their releases. The only range that holds up to those produced by the leading games companies are the Undead IMO.

  • Black Nexus

    The company said they wouldn’t have a price in 2010 in their video, and they didn’t – they stayed true to their word and were dead honest. Jan prices increased with VAT and this one comes with increasing material cost.

    Releases aren’t aligned, the closest was orcs which was still the month after. if that were true they’d have made undead chariots and would have had plastic archers done.

    “They mean that the metal price rise is because they have to, not that the rules are free for that reason.”

    Correct, it says everything else is staying the same price, the metals are just rising because they have too… The Rules are free so it’s accessible and anyone can join in – not have to spend £60 on a rulebook and then a couple hundred quid on figures, paints and dodgy resins.

  • dburton

    You have to applaud Mantic for only raising prices because they have to and not because “its that time again, our yearly 10-20% across the board price rises are coming soon to a store near you” attitude that GW does. You have to applaud ANY company who only raises their prices on necessity not on a whim like GW does. And before anyone says it IF GW does “need” to raise prices 10-20 percent, they need to seriously look at their infrastructure and manage that cost down.

    I cannot wait to see the announcement next summer about how “due to rising resin costs we have to raise the price of our product by 10%”. They’re gonna use the same exact line that they use about their product now, only instead of metal increasing in cost, it will be resin.

    • keltheos

      Give Mantic 30 years in the business and the same level of success and you’ll see their business practices change over time as well.

      • Zac

        In 30 years I would be surprised if Ronnie and the gang were still running things so I’d be surprised if the business practices would be the same.

  • the Paper Warrior

    It seems like Mantic has an identity crisis. Everything they make is so similar to a GW product. Every message they send to gamers either refrences GW or reminds us of GW in some way. It would be realy nice to see Mantic become their own company and not just be a clone.

    • cybogoblin

      To be fair, GW doesn’t have the copyright on Elves and Dwarves, or the various creatures of the undead for that matter. Also, I’m more than happy to allow them to ride GW’s coat tails a little if it means I get a chance to play a Space Dwarf army again.

      • the Paper Warrior

        I love big generic fantasy armies and Mantic’s prices still are great. War of the Rings is my favorite big army game. I’ve spent probably a couple of years trying to put together two armies using models from different companies.

        It doesn’t bother me so much if Mantics stuff can be used for GW games but I would like to see them be their own company a little more. Back when Rackham was around they did generic fantasy but they always gave it their own personal touch to make it their own. Their stuff could be used for GW games but it didn’t feel like it was built specifically as a substitute. Plus they never reminded us to compare their company with GW either, Mantic does that all the time.

        OK, Rackham may not be the most financially stable example but they made generic fantasy fun. I want to see Mantic make generic fantasy fun, and not in the exact same way GW makes generic fantasy fun (but at a lower price).