Wargames + Miniatures have updated their online store with the new lower price for Alkemy figures.
From their announcement:
Kraken Editions have lowered their MSRP (RRP) prices on their current Alkemy skirmish game miniatures. Now is the time to re-inforce your current factions or start collecting for this fantastic game.
The new prices have been implemented on our webstore as of 23rd June 2010.