• tredhed

    SWEET! It’s the Fishman army right??

  • tredhed

    Actually….I’m kinda interested to see what new toys the Empire is getting. I hope the rumors of Halflings are true. (Yes…Im one of THOSE weirdos)

    • TomasT

      I’m happy if they get pigeon bombs….

  • Sejanus

    Announcing….the announcement of an announcement!

    Let the LOLZ commence with the ebbing tide of my laughter.

  • keltheos

    Commence the ‘I’m anti-GW, so I’m auto-cool’ posts. Wait, too late!

    • Bobofreak

      Gotta love the GW haters! There largest most successful Miniature Gaming company ever!! That have propably brought more people into the hobby then any other game whether they still play it or not. I would think that a lot of them got there love for Tabletop games from a GamesWorkshop game. Its like people hating the Yankees, just makes no sense there good for baseball just like GW is good for Tabletop Gaming. Dont like em don’t play em, no need to mock. I would say get a hobby but I think (In no small part to GW) you already have one.

      • supervike

        There is a long and storied tradition of mocking. Why would we want that to stop? Obviously GW doesn’t suffer from it, the converse seems to be true.

      • For me it’s not a matter of hating GW, it’s a matter of how crappy their ads are. For a company that make as much proft as GW does you think they could put together something better than a student level school project. It just show what they think of the customers.

        And FYI – I peronally don’t buy much GW stuff but I use to buy the first Citadel figures when they were first released in the late 70’s early 80’s so I feel entitled to dislike GW after being a customer for 40+ years.

  • I just wish there was at least one model in that trailer. I don’t get GW’s new marketing strategy of not showing anything until it’s in stores. Speaking as a former shop manager, I’d find it really difficult to generate any excitement about an upcoming product with literally no information about it.

    Even these “teaser” videos (the paints and now the Empire) are aired about a week before the release date. Is that still too soon to show anything?

  • keltheos

    GW should just link to the Warseer rumor threads and save themselves the effort. 😉

    Rob, good question. Why they feel their advertising should consist of teasers that come too late to be of any use…and the teasers just tease previews of announcements about upcoming products…heck, the paint teaser was jsut to hint they were going to announce paint up for PREORDER! Shrug, whatever. Lol.

  • Stormcaller3801

    What, again?! Dang it, I’m tired of these new editions. I swear GW just released a new edition of March 31st last year!

    I’m not buying any more of their Days stuff until they start putting more time between them.

  • Clearly this is a teaser for their new hobby tools. Sigmar sent us Hobby Knives and Super Glue!

  • storm72

    “Many Bothans died to bring us this information”,They sent a distress call to Azaroth, The pandas are coming to save the Empire;)!

  • tuco

    GW, if you want my money to be spent on WFB you’ll need to update the Dwarf army.

    That is all.

    • papasmrf667

      yes! I’m in when the dwarves get zeppelins!

  • bork da basher

    id love to be teased with pictures of models GW…just saying.

  • zeno

    Great! I’m auto-cool!
    Cause this was just crap. GW again shows that they don’t have a clue.
    Not much zooming in this video though. This time its just a guy reading the text for you…

    I do believe GW is feeling the competition cause they where at the GAMA Trade Show this year. And they haven’t bothered showing up in many years.
    But they just gave people free lolz by showcasing old releases.

    • wittdooley

      Don’t have a clue about what? Doing some video marketing? You mean because there’s such a precedent for it in miniature wargaming, right?

      I understand people being frustrated with the info lockdown–it’s much harder to budget now– but at least GW can keep a release schedule and can reliably get product to the shelves.

  • Games Workshop’s new strategy is: don’t give the customer anything to disagree with.
    But why make video of it? Are they trying to compensate for something?

  • cybogoblin

    To be perfectly honest, I didn’t mind this video too much. It was certainly better than the new paints teaser. Yes, they overdid the autotuning of the voice, and they didn’t show us any miniatures (or even outlines), but it’s only a couple of days until we get the full reveal.

    Oh, and then there’s this from Beasts of War: http://www.beastsofwar.com/warhammer-fantasy/warhammer-empire-white-dwarf/

    For all we may rag on GW, it’s a fair bet that they know sites like Dakka and BoW are going to get scoops like this. Why spend your company’s money on big promotions, when these sites will effectively do it for free.

  • I actually tackled this promotion aspect in an editorial back in September: http://www.playunplugged.com/2011/09/editorial-market-to-me-baby/

    This sort of advertising doesn’t make a large amount of sense to me. I’m not saying that every ad. has to be a fully rendered mini-movie, but I can’t really think of anything that would inspire me less than someone talking over a static image. Please believe me when I say I’m not trying to be snarky. It just doesn’t make sense to me.

    This is an area where other entertainment industries have it all over us, and I don’t think it is just because of budget (though I admit that is a factor). I’ve seen to many awesome, indie produced, shoestring Youtube shorts to believe that a company like GW can’t market to us better than this.

    Then again we are all talking about it so, touche GW… touche….