GameHead has an article up online that discusses what makes and breaks a convention booth. Pretty interesting reading from inside the world of gaming companies.
As I mentioned last week, the competition for attention at Gen Con is getting fierce. Simply spreading your games on a table and hanging a wrinkled banner is not going to cut it anymore. Exhibitors that tried that last August spent the weekend watching crowds walk by. This article focuses on your space in the exhibit hall and how to make sure you’re the booth that’s always full and making other exhibitors jealous.