From his announcement:
FFG has announced their next big board game release at today’s Event Center grand opening. The game, Battles of Westeros, appears to utilize the Battle Lore system to replicate battles in George R.R. Martin’s A Song of Ice & Fire series. It’s interesting to see that this has been announced for release before the previously demo’ed unnamed adventure board game which is also supposed to be in the Ice & Fire setting. Check out the Hopeless Gamer for this story and later on for more details on the game and coverage of the Event Center grant opening.