From their website:
Debuting this November, The Fantasy Flight Media Center is a revolutionary new sales tool available to qualifying hobby market retailers: a touchscreen terminal designed to be placed directly on your retail shelves. Using WiFi technology, this high-definition interactive device will showcase FFG’s spectacular game trailers, product news, video game tutorials, and more.
Running under the hood of the FFMC is a custom software solution, coded from scratch by FFG’s Interactive Department. Designed to seamlessly and automatically update new content from FFG, this innovative device enables your store to be among the first in the world to experience news and fresh visual interactive content from FFG.
Physically, the FFMC terminal is a custom-built chassis (in gorgeous shiny black) constructed around an iPad computing device. The chassis is equipped with speakers, access to controls, and physical mechanisms to keep itself locked and (if needed) bolted to the retail shelf.