CMON Expo Panel Spotlight: Why Kickstart?

CMON Expo will have some great panel talks during the show. One I’m sure a lot of people will be interested in in their “Why Kickstart” panel.


From the page:

Kickstarter has become all the rage in the gaming industry. From board games to video games, everyone is trying to find a way to crowd-fund their product, but why? In this moderated discussion David Doust (director, CMON) and Spencer Reeve (marketing, CMON) will evaluate the pros and cons of creating kickstarters and how it affects the industry, from publishers and distributors to retailers and consumers. Featuring an insightful look at why so many companies are moving to kickstart their products, and discussing how to create a successful kickstarter project, this panel will tackle many of the questions that are surrounding kickstarter discussions today. Closing with a open format question and answer session, David and Spencer will also address attendees’ questions about kickstarter.

  • Soulfinger

    So, shortest panel ever then, right? Everyone sits down, the moderator says, “Well, duh?” and everyone leaves, because as much as people kvetch about it, you’d have to be a total space cadet not to understand the benefit of KS.

    • You mean like Kenny Starfighter

      • Soulfinger

        Had to find a ‘Merican translation, since they were all speaking Foreign in your link, but the first ten minutes remind me of the Goonies meets Space Balls with the pacing of Let the Right One In. I’m looking forward to watching more.

        • Hehe, I am not sure it’s worth the effort as I am kinda biased 🙂 It is silly, but then again it’s a children’s show made by some much loved comedians from the ironic generation over here. If you can find it subbed I’d suggest the sequal “kenny begins”.

          • Soulfinger

            I’ll see what I can find. For you, I think I’d recommend a Canadian show, called Todd and the Book of Pure Evil. It is about Todd and this book, which is pure evil.

  • joshuar56

    $$$ next question.

  • Sevej

    Simply put, it moves the risk from publisher to customer…

    • BaconSlayer

      Unless the campaign tanks, in which case you are hoping that the container ship sinks.

  • Tre Manor

    believe me when I say that there are still a lot of risks for the creator if that creator is someone who actually wants to do business in this industry. Teh best advice I can give to anyone who wants to back a KS is to look at the scale of the campaign and then compare it to that compay’s experience IN this industry. If the degree to which the former outweighs the latter is the degree to which the risk shifts from backer to creator AND where the risk is placed is also a very good indication of whether or not you will get what you are promised. I have made my living by the miniatures industry for the past 8 years and I will be damned if I am retiring now mistakes made or no. I have a personal stake in fulfilling my promises even if it costs me to do so. It may take a while but I WILL deliver. Someone with no prior experience, no future prospects outside of ” potential “, and no proven ability to deliver on their promises has very little personal stake involved in their effort. And what personal stake they DO have involved will deteriorate as things go wrong in the fulfillment. I am not saying that EVERY newbie creator will fail or give up BUT it is something that every backer needs to keep in mind.

    • I like what you do Tre, and I can appreciate your take on this. KS as an idea was for people that wanted a foot in to a business to begin with. If someone that has all the passion it takes and none of the knowhow – yes the risk on the backer from an objective point of view is much larger. If someone genuinly wants to realise their idea and dreams, the risk on the backer will never measure up to the risk the creator is taking. Failing your first KS with no prior rep pretty much means you are dead in the biz.

      I will admire anyone that really tries and jumps head first into the fray. Much more so than any pre-order that is on the other end of the spectrum and while that might not be what you meant it is in effect what it means to have a history in the business most of the time. It also in no way guarantees you are risk free as a backer. I can point many fingers at established companies using KS a Ka-Ching machine with little passion or appreciation for what they are actually doing (or the backer for that matter)… There is also proof of this with the advent of the subpar “restic” becoming the KS choice material for many companies. The other phenomenon that was a nice touch to begin with that has now become one of the most cynical things in this business is the KS exclusives. It has created an artificial added value cycle with people buying in without having any other interest than hoping to make a buck through reselling on ebay for an easy cash-in. You can look at any KS and draw your own conclusion of how sincere it is by counting the number of exclusives. If it’s more than 1 or 2 it’s likely a money-grab.

      While I think as a backer you stand a better chance of getting stuff by backing a company with a history in the biz, that is no guarantee that what you are getting is going to be any good. This is my observation after having backed both large (established companies) and small KS’s.

      in conclusion I think a backer should just go with what tickles his or her fancy and remember that backing a KS is a risk.

  • mathieu

    What kind of insight can two CMoN folks have on the intended use of KS?