Club Fantasci’s David Lowry gives us his thoughts on reciprocation in social media promotions.
From the post:
One of the most frustrating things about running social media accounts and trying to help people grow their audiences is the complete lack of reciprocation. Many people complain about how hard it is to get a larger audience but then do nothing to try to increase it. They get stuck in their little clicks of people they always interact with, don’t think about interacting with others or reciprocating all the work other people put into them.