Citadel Paints reveals new paint line

By Polar_Bear
In Games Workshop
Mar 25th, 2012
43 Comments
567 Views

Games Workshop announces 145, a whole new paint line for their Citadel Paints.

From the announcement:

Games Workshop is launching a staggering new Citadel Paint range, and it’s nothing short of a painting revolution. We’ve developed an incredible system of painting that will enable hobbyists of all levels to achieve fantastic results very easily. There are 145 new Citadel Paints for you to choose from, each one specially designed for a particular painting task, from basecoating your models, to shading, adding highlights, to covering your bases, and more besides! There are even new paint sets, which are ideal for any beginner, and Citadel Palettes to help keep your paint in the right place.

This is quite simply one of the biggest developments Games Workshop has ever made, but don’t take our word for it – visit your local Hobby Centre this weekend for an in-store demo to try out these incredible new paints for yourself.

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  • They actually have a range of “dry brush paints” which are supposedly ground-breaking.. get this.. because they’re.. DRY.
    Correct me if I’m wrong but isn’t dry paint what GW has done best for the last.. oh.. I dunno.. 10 years or more since they switched from their old formula?

    • KelRiever

      Few people really care about this announcement other than GW. Fanbois will buy whatever is shoved their way, plus people who don’t know better until they do. Anybody who hated GW probably didn’t buy a lot of their paints anyway, I’m guessing. Personally, its my last kick to get rid of the few GW paints I used for the sake of standardization.

      The idea of dry brush paints is teh dumb, for sure.

      • Bellygrub

        OR you know, people could actually like the new range and base their opinions on an actual working knowledge of having tried out the product? Without blindly throwing hate just because it “teh GW”.

        Oh no…they’re fanboi’s for sure

        • ater daeus

          OR it could be the fact the people that have tried the paint realize that it’s over-priced and inferior to all the other paint lines.

          Not fanboi’s… Good painters.

          • keltheos

            OR maybe not! 🙂

            (see, we can do this all day)

      • Minondas

        Maybe it’s stupid, maybe it’s not. For first 15 years or so, I’ve used almost exclusively Humbrol’s Enamels. Over last decade I gradually moved over to acrylics and today I use primarily Vallejo and to lesser degree P3, Derivan, artisic ranges from Rowan and yes, even some GW. None of the acrylics I have used so far come even close to good, old Humbrols when it comes to drybrushing. So if the Evil Empire figured out how to make acrylic paints work more like enamels, all glory to them. After all, they did give us Devlan Mud, do they can’t be all bad.

  • lordofexcess

    LOL indeed … couldn’t agree more that GW is the master of “Dry” paints. Seriously though WHY … WHY … WHY … haven’t they gone to a drop bottle like Vallejo or Reaper. I really think it is intentional as they don’t want consumers paint to last too long … might hurt profit margins. I think in 1983 paint pot style paints would have been great but I am not a fan of them. Even the Privateer Press line pots are meh … though I have to say I haven’t had an issue with those drying out like the GW pots.

    This has been a widespread GW customer pet peeve for a decade or more and they have paid zero attention. I think at the end of the day that is always my biggest issue with GW, they don’t listen to their customers. Sadly though poor customer service doesn’t seem to hurt them … so … really how can one blame them for being deaf to customer gripes :/

    • Killraven

      I’ll reserve judgement until I actually try the new paints, but honestly, that’s not likely to happen given the variety of other good paints out there and the eternally-above-average cost of GW’s paints.

      Bottle-wise, I’m one of the holdouts that seriously doesn’t like dropper bottles. IMO droppers end up wasting 3x more paint than I use. I really like Privateer Press’s paints, though they are tough to drybrush with. I cry for the loss of the Reaper Pro series.

      • Bellygrub

        I don’t know anyone who likes dropper bottles. It seems there is a vocal majority on the web that likes them but when you get into the actual shops most people avoid them.

        I know I can’t stand the dropper bottles either.

        • Veritas

          I like droppers simply because they make it easier to measure out how much paint you’re taking out each time you paint. Less waste, less cleaning my brushes, and more consistency in results when mixing colors. That said, I don’t hate citadel paints. I think the colors work well, especially the washes. If GW put their paint in dropper bottles I’d buy more than the few colors I’m dependent on.

        • KelRiever

          It seems the vocal minority is those who don’t like dropper bottles as far as I can tell.

          • CplHicks

            Well, no one has reliable numbers so you are as much guessing as everybody else. ^^ I don´t prefer them either and most people I know share this opinion. Potpainters the lot of them is.
            Concerning the drying out of paints the bottles are indeed better.

          • grimbergen

            Where did you get this vocal minority assumption from?

            If GW is the greedy corp that everyone assumes they are and the vast majority of painters prefer drop bottles, doesn’t that mean they can sell more paints for converting to droppers?

            I like both droppers and pots. Droppers for precise mixing, but pots are better and less wasteful for basecoating or quick touchups.

            Maybe I’m just lucky… I have GW pots from other 7 years ago that are still fine (while others have dried — it seems rather random). It’s no worse/better than the Vallejo bottles where some dried out within a year or two while others are fine 5+ years on.

  • Putting aside the design of the pots (which I dislike), I’m keen to see what colors they will be offering. It might be prudent to stock up on some of their older paints if some are being ‘retired.’

    • And having just visited their website and seen what they are doing, this does seem to be a major initiative on GW’s part. It’s a bit like the Foundry system, but less formal, so they have a base color, a mid color and a highlight (drybrush). I’m very interested to see how well it works.

      I’ve always liked GW’s paints, especially the metallics – my main problem was the value-for-money compared to Vallejo or P3. Plus the newest design of their pots is irritating.

      • To me the “Bolter” pots were the worst.. By the time it had caked up, you had to tear your fingers up getting the damned thing open.

  • Sejanus

    Another GW yawn.

  • Zombie_Taco

    I primarily use Vallejo paints – the last two generations of GW paint pots did not work. I have few of the washes and one foundation, I still have not seen an issue of drying but I have only had them for a few months – summer will tell.

    However new paints is a good for everyone – I don’t play PP but when they came out with a paint line I was happy – the more to choose from the better. So if people are too caught up in hating that’s too bad for them I suppose.

    I do not understand the dry paint concept but since I have not used it I cannot say anything – maybe the texture is better than using normal paints in a dry brush fashion. if not then it is concentrated so you get more of it (if that little amount makes any difference). I will reserve judgment after I have used it and some of my friends who are excellent painters have as well.

    As far as I can tell it seems they are not getting rid of colors only renaming them ala the ridiculous GW style. Adminstratum Gray? Man how many syllables can you give a 12ml paint pot? Plus I feel it is ridiculous to name a paint starting with an article – THE FANG?

    All this aside since painting is so much part of miniature hobby – the more the better – competition drives the industry – if we had no other paint companies, GW would still be using the screw lids.

  • Bobofreak

    I too would have liked to have seen dropper bottles but I rarely have drying issues with the new pots unless I don’t clip the lid down all the way just wasted paint getting it to my palette. I want to know if they will still have the issue of half of the wash range smelling like Satan pooped in a bottle. Other then missing the boat on dropper bottles I think more paint is never a bad thing and while I do believe that the Vallejo line of paints is better across the board I think GW still produces a very good paint line. I find there Black, White and Yellow’s far superior to the other mini ranges out there. I will wait on final judgement till I have some of it in hand and try it.

  • Sevej

    I for one welcome this change. I was always baffled by the inconsistency of GW paint. For example, Shadow Grey was always very drybrush friendly, while others are not.

    This makes learning paint-thinning difficult. If the range separation makes for better consistency, I’m all for it.

  • Thraug

    $536.00 for 145 pots comes out to ~$3.70 a pot. That’s more expensive than buying them individually ay my local hobby railroad store. Shouldn’t the whole 145 package offer at least some discount?? I never understood why a ~gallon of mini paints cost 15x more than a gallon of high quality indoor latex paint.

    I need to try the Vallejo line.

    • Zombie_Taco

      well you also get a ‘free’ case to hold them all. that’s $57.75 off?!? but no brushes.. that kinda stinks.

    • clutch

      $3.70 is suggested retail for the current line as well.

  • cama

    I gave up on GW a long time ago. Vallejo only now. Airbrushable primer, paints, washes – they do it all.

    Oh, and the whole UK-US-CAN-AUS currency game they play is just plain ignorant.

    • Sejanus

      Bless you for you have seen the light. 🙂

      • cama

        Word.

  • The high cost of miniatures paint comes from a few things – and is very dependent on the line in question. High pigment =’s higher per volume cost. High cost component other than pigment also works that way; for example, a real gold metallic flake would dramatically increase a metallic paints cost. Packaging and filling said packaging will increase the cost. The packaging will be relatively cheap, but the more labor you put into the filling, labelling and packaging of the paint jar, the more it costs. Finally, some companies just like pushing the envelope on the margin (difference between cost and sale price) they make.

    Isn’t it grand being a consumer!?

  • Oh, someone please make some comments. I’d be really intrigued to see if they really changed anything or just got into naming everything so it’s trademark-able… ip protectable… know what I mean?

  • Zombie_Taco

    There were some rumors some months ago about new paints due to someone being in the paint industry and hearing about GW going to another paint company or at least scouting out other companies to do their paint range. as to whether or not they stayed with the same company or this represents another companies work – I do not know.

  • unihead

    US: US$536.
    Australia: AUD$870.

    Current exchange rate: 1US$ = 1.039AUD$.

    What do they do, ship it over in platinum containers accompanied by Himalayan virgins? Ridiculous rip off.

    • I’m not a GW fanboi or hater. However, this above all else, is nothing but lazy, money-grubbing BS! Why they should expect any anyone in their right mind to spend that much more when the exchange rates are that close is asinine and down right unethical IMHO.

      That being said, supply and demand and all that. If people are still buying GW stuff at those retails down there, they aren’t exactly making GW rethink their policy.

    • Dragonstriker

      In fact, you reversed the rate. The aussie dollar has been above parity for months. $1AUD = $1.05USD right now. Yet GW deny that this is stable and still use an exchange rate of $1AUD = £0.40GBP which hasn’t been true since 2007.

      • Dragonstriker

        Oh, GW prevents sales by online dealers in the EU to australia so people have to pay retail; there is no alternative source and the margin is too small for other retailers to offer a discount.

  • So what of the Foundation and Wash lines? Are they just dead now? There is no equivalent “Base” paint to the colour I’ve used for most of an army. I’m going to have to hunt down and hoard pots of it :/

    • I think both the Foundation line and the Wash line have been re-named and will continue life in the new line. They’ve promised a conversion chart of sorts, so we’ll see.

      I think there is a lot of interesting stuff in this new line, and I will try them. I’m pretty “syncretic” when it comes to my painting habits–I’ll take what’s best from different lines and incorporate them into my overall methods. Dismissing this out of hand because it’s from GW, and on price alone, seems foolish to me.

      I understand that $3.70 a pot is not cheap, but you get what you pay for on this. The Foundation Paints, and their counterparts in this new line, offer unparalleled coverage and performance. I’ve used the hell out of them, and I will continue to do so in their new incarnations. Same with Devlan Mud. I am not anti-dropper bottle, but I do encounter a lot of waste, clogs, and general fuss when using them.

      Anyway, I will eagerly cherry-pick what I think I can use best from this new line.

      –Scott

  • mweaver

    There is a conversion chart on GW’s site:

    http://www.games-workshop.com/MEDIA_CustomProductCatalog/m2320032a_Citadel_Conversion_Chart

    It appears to be from the new How to Paint Citadel Miniatures book.

    I experimented with Vallejo, and did not care for them at all. I use a lot of GW paints, but probably more Reaper than anything else. I am ambivalent on the dropper bottle debate: I imagine they do keep the paint from drying out for longer, but (at least the Reaper bootles) seem to frequently need the nozzles de-clogged.

    I am interested to try out some of this new GW line. There is a thread over at Warseer, and people who have had a chance to try them seem to be pretty consistently positive about them.

    • In response to this, and in response to my own post just above, this is showing GW’s images for Iyanden Darksun (top) and its suggested equivalent Averland Sunset.

      http://www.jonathansutcliffe.com/files/iyanden.png

      Obviously, screen images are no substitute for seeing how the paint actually looks on a model, but that makes me nervous about the future of my orks’ colour scheme.

  • I’ve never been a fan of dropper bottles for the mere fact that some sort of palette well is required to use them at all. I prefer the convenience of working right out of the pot. Plus, as noted above, the droppers tend to clog on the thicker paints.

    I’ve always used a mix of P3 and Citadel. I’m pretty set in my ways, though, so things like the drybrush paint and textured paint don’t appeal to me. My main concern is over the potential loss of a heavily used color. I guess once my Shadow Grey runs out I’ll be using the unfortunately-named “The Fang.” Some of these names are pretty unintuitive. I guess “Scorpion Green” is now a moot color. HA!

    Overall, I think the reorganization & expansion of the line is pretty cool. If you’re getting started, it can make painting very easy. If you’re a veteran, there’s nothing to get bent out of shape over, It’s just more color to choose from.

    • You can always order some Coat D’Arms paints, it’s even called ‘Shadow Grey’, they have almost all of the ‘old’ Citadel colours. They were the original providers of the GW Paints before they switched to the screw lids and I’ve been replacing my old GW pots for this range, they have the same pots that the P3 line, and that’s a good thing for me.

  • I went and tried a couple of these on Saturday at my local GW. The base coats offer a nice smooth coverage — the white, particularly, was startlingly effective at covering a black primer.

    The dry brush stuff was actually kind of cool. The best way to describe it is marshmallow-like in consistently, like it’s been whipped. It does a pretty good job, too, covering in a traditional drybrush manner, without having to do much smearing of your drybrush on a towel. It managed to do so without leaving much in the way of grain on the model (from what I could tell).

    They also had some “texture” paint, which more or less is a quick way to put colored sand on a base.

    I tried the glazes, but didn’t see much advantage to them over other inks I use.

    Overall it seems like the new line is tailored toward army painters (surprise!): that is, tabletop-quality results in a hurry. I can appreciate that.

  • Also, I noticed that the new Space Marines paint set comes with Dark Angels colors, and features DA marines on the cover of the box.

  • I actually got a chance to play with and use some of the paints last weekend and I have to say they are very nice paints..including the Drybrush paints which is a very thick bodied “Gel” like consistency. I think a bit pricy.. but they are indeed good quality. I checked every one.. all stamped made in the UK.. I was fearful Id see made in China on them..they are not.

  • jackgaudette

    It is nice to see that some gamers have tried this stuff. Lets face it we all have used GW as a gateway drug. I still use the paints at times. Any GW product release is like watching an auto wreck. You just can’t look away.