Essen is a great chance for companies to release new games to quite a large audience all at once (just like other big conventions like Salute and Gen Con). Ares Games is certainly taking that opportunity and running with it. They have quite a lot of games that they'll be offering for the first time at the show. You'll definitely want to stop by Hall 3-E100.
Attendees can try out and even pick up Odyssey: Wrath of Poseidon, the new euro-style board game. Along with that, there will be the Jolly Roger pirate card game. For kids and families, there's Quickpick. Finally (as if that weren't enough), you can get the English edition of Co-Mix.
The event is from October 8th to the 11th. I wish I could be there.