WizKids announce Buy it by the Brick Program revision
WizKids have announced changes to their “Buy it by the Brick” program.
From their website:
Finally, here’s the most important part of this plan.. If all of our figures are redeemed within the 120-day redemption period, we will begin to aggregate all of our brick coupons that did not receive a figure. We will go back to press to produce additional figures to meet demand, if the excess “Buy it by the Brick” redemption coupons are more than our minimum order quantity of 500 units.
To further break it down, if 5,500 or more brick coupons are redeemed, we will go back to press to produce additional unnumbered “Buy it by the Brick” figures to satisfy the excess demand.