Now that Rackham Legends (which is only Resin, not metal) exists, FI has no interest at all, because R’ did created this new brand in order to create artificially more cash flow, as needed by their situation.
The guys from MDC didn’t need to keep on trying to get the FI trade mark growing as they already have an existing job with MDC and they realized that they were just victims of a bad joke that made them buy an unusable trade mark, “Fire Industries”.

It has to be said that Fire Industries always came off as a rather poorly planned venture. To my knowledge they never attached a release date to their AT-43 products, and no one believed that jeep was ever produced specifically for use in that game.

There’s no way that investement analysts would perceive the risk in such granular details as a change from IGOUGO to alternate-activation. That’s too small, too technical. There certainly wasn’t any investor commentary when (eg) Eldar Jetbikes went from Fast Attack to a Troop choice.

Large scale risks such as picking up a license (LOTR?) or switching manufacturing techniques (metal to plastic) are definitely noticed. Both of those huge risks must have gotten the green light from their respective boards directors. In the investment world, risk = potential, not strictly a threat.

Rackham enthousiasts stll not missing big deal , a friend working at Rackham showed me that AT43 4×4 vehicle done by them , it was completely out of scale , not talking about the “funny” figurines going together

nevertheless I want to wish good luck to ALL of them , they need a lot
and I like AT43 too much to imagine more companies around it dying

let`s hope they can get rid of their manager and keep doing great products !

Warren Buffet, the richest man in the world, advocates a buy and hold strategy. Many wealth management companies adhere to the same strategy. Sure, day-trading gets lots of press, but it’s a tiny minority of the markets and really dies off completely every time a bubble bursts.

I used to think that GW was very short term profit focused as well. But in recent years I’ve learned that several of the Design Studio old guard just plain PREFER D6s over DX, IGOUGO, and ad-hoc playtesting of special rules. It’s got nothing to do with the bean counters.

You’re right Fire was a licensed *partner* though frequently announced as a “new division” on several websites.

So that’s why Jean Bey’s quote : “More rigor, more professionalism, constant renewal of ideas and success of course. That is what Rackham owes to its *partners*…” sounds strange today.

Fire industries had its place in the Ava Daily and its logo became part of At-43 UNA universe.
So they seemed very close to Rackham. I wonder why R and Fire Industries did not manage to coordinate a best marketing plan… Why their association didn’t succeed…
For example : did they had the liberty to produce their own concepts or did Rackham strictly controled their creativity? We’ll have to wait the next “Ask Jean Bey” to get the answer… If it’s not a case sensitive question of course… :oP

On topic, I think bits and bobs for your AT-43 figs would have been nice, similar to the chapter specific shoulder pads that Forgeworld does. It doesn’t seem like much of Fire Industries’s stuff was very practical (as has been mentioned.)