Oddly Grey Matter appear to be selling some of the FI AT-43 releases.

I was all for the resin Therians until I saw them, and they were not easily distinguishable from the plastics.

I hope they find sucess, I didn’t even know about their other products.

Unfortunate, but not surprising to me. Their products were always things that would be neat to have, if you had a good bit of money sitting around or were an obsessive collector. If they had instead focused on creating purely practical products (who doesn’t need more medics?) and invested their own expense of time into those things first - then I think this would be a different story. Even so I’m certainly not happy to see them go.

I thought that Legends was basically replacing Fire Industries anyways. I’m not sure why that wasn’t made more explicit.

Well they’re certainly making a big switch, from 28mm gaming miniatures (or at least tie-inns) to 12 cm high figures clearly aimed at the modelling scene. Hope for them it works out!

Interesting quote but what is it that you are trying to say with it?

It certainly applies to ‘constant renewal of ideas.’

Not to completely derail the topic, but what’s wrong with shareholders? If you live in America and ever want to retire, you better be a shareholder.

On topic, I think bits and bobs for your AT-43 figs would have been nice, similar to the chapter specific shoulder pads that Forgeworld does. It doesn’t seem like much of Fire Industries’s stuff was very practical (as has been mentioned.)

“Since Fire Industries is not Rackham, only a *liscensed partner* (well, was, since now they are no more), I don’t know what this quote from Jean Bey has to do with anything.”

You’re right Fire was a licensed *partner* though frequently announced as a “new division” on several websites.

So that’s why Jean Bey’s quote : “More rigor, more professionalism, constant renewal of ideas and success of course. That is what Rackham owes to its *partners*…” sounds strange today.

Fire industries had its place in the Ava Daily and its logo became part of At-43 UNA universe.
So they seemed very close to Rackham. I wonder why R and Fire Industries did not manage to coordinate a best marketing plan… Why their association didn’t succeed…
For example : did they had the liberty to produce their own concepts or did Rackham strictly controled their creativity? We’ll have to wait the next “Ask Jean Bey” to get the answer… If it’s not a case sensitive question of course… :oP

That’s a pop-culture analysis of the markets.

Warren Buffet, the richest man in the world, advocates a buy and hold strategy. Many wealth management companies adhere to the same strategy. Sure, day-trading gets lots of press, but it’s a tiny minority of the markets and really dies off completely every time a bubble bursts.

I used to think that GW was very short term profit focused as well. But in recent years I’ve learned that several of the Design Studio old guard just plain PREFER D6s over DX, IGOUGO, and ad-hoc playtesting of special rules. It’s got nothing to do with the bean counters.

Its not a matter of buy and sell - that would make things simpler I think. The problem is the risk adverseness of the shareholders. They are not interested in the product they want the profit. So a radical change with high risks will be shot down long before a much more gradual change with limited risks. Ive heard much the same rant for movies, where a sequal (or something close enough to that) is usually picked over a new and different project most of the time because a safe investment for the shareholders money is prefered. However this showcases the flaw in the voting with your money arguement as there is no way to provide any sort of constructive criticsm why a consumer didnt buy a product (at least that I know of).

The problem is the risk adverseness of the shareholders.

There’s no way that investement analysts would perceive the risk in such granular details as a change from IGOUGO to alternate-activation. That’s too small, too technical. There certainly wasn’t any investor commentary when (eg) Eldar Jetbikes went from Fast Attack to a Troop choice.

Large scale risks such as picking up a license (LOTR?) or switching manufacturing techniques (metal to plastic) are definitely noticed. Both of those huge risks must have gotten the green light from their respective boards directors. In the investment world, risk = potential, not strictly a threat.

Can we please try to keep the discussion focused on the news item and not let it slide off into a discussion about corporate politics please.

Fire Industries was a brand created from the AT43 universe and sold to the fine English people of Model Design Construction. It was never a part of Rackham, as the financial infos can tell you.
They were supposed to make Resin licensed products with approval from rackham first hand.
Sadly, Rackham never let them do anything.

Now that Rackham Legends (which is only Resin, not metal) exists, FI has no interest at all, because R’ did created this new brand in order to create artificially more cash flow, as needed by their situation.
The guys from MDC didn’t need to keep on trying to get the FI trade mark growing as they already have an existing job with MDC and they realized that they were just victims of a bad joke that made them buy an unusable trade mark, “Fire Industries”.